Eternity IntroBig and Rich

Big and Rich

Country duo Big & Rich initially started their careers as showmen in Nashville (Tennessee), eventually becoming the face of Music City as the 2000s drew to a close, Big & Rich were the most unlikely country duo to success.

Big & Rich happily pushed hip-hop braggadocio into their rocking country, building their music on chant-along sports anthems and ballads, the former showcasing their humor, the latter their sentimentality. Soon after “Save a Horse (Ride a Cowboy)” because a smash, Big & Rich started firing out hits, not just as performers but also as writers and producer.

They paired up in 1998, starting a regular performing group called the MuzikMafia, which appeared at a Nashville club on a regular basis for several years. Big & Rich worked on new material, both as a team and separately, building a reputation that started to crest in 2003, when Martina McBride recorded their “She’s a Butterfly”. Soon, the duo signed with Warner Nashville, which released their first single, “Wild West Show” early in 2004 with the full-length album ‘Horse of a Different Color’. Their boisterous blend of rockin' country and old-school rap, the album turned into something of a phenomenon and Big & Rich were ready to seize this opportunity.