Released: September 14, 2011

Featuring: JAY-Z

Songwriter: JAY-Z J. Cole

Producer: J. Cole

[Intro: J. Cole]
Hey... huh, Cole World
Yeah

[Verse 1: J. Cole]
Yeah, everybody got a bad side, drop, let me see that shit
What you say? "Cole ain't hot," what?
Where you read that shit? You believe that shit?
All cause some lame nigga tweet that shit?
Have you seen my shows? Have you seen my hoes?
If I wasn't hot, would they be so thick?
Guess not, got the game in a headlock
I'm blasting that, I'm laughing at you old niggas, Redd Foxx
Don't mind me, boy, I'm red hot, aw, nigga, they not
I'm over here, I'm over there, I'm everywhere, they not (I said)
You'll never play me, nice try, balling in a nice spot
No more Mr. Nice Guy, hello Mr. Nice Watch
You don't want no problems, put yourself in a tight spot
So, you can look, but don't touch
I stay on my toes like the White Sox, cause

[Chorus: J. Cole]
It cost me a lot, my chain and my watch
They say time is money but really it's not
If we ever go broke girl, then time is all we got
And you can't make that back, no you can't make that back
So let's ball while we here, let's ball while we here
Like ain't no tomorrow, like ain't no next year
Drink away all our problems, make it rain with no care
Like I'll make that back, fuck it, I'll make that back, go
Ugh, nice watch (turn up)
Ugh, nice watch (I know)
Ugh, nice watch
No more Mr. Nice Guy
Hello, Mr. Nice Watch

[Verse 2: J. Cole]
Stack on black, I ain't never been a high-roller
Now it's racks on racks, never thought that I would ride Rover
But I'm back on track, add to the fact that I never really drive sober
Cole World but I'm hot as shit, do that mean that I'm bipolar?
Young, black and gifted, I rap like it's Christmas Eve
Coach wouldn't let a nigga off the bench
Now wonder why I didn't quit the team, but
I'm cut from a different sleeve
Cole World 'til the wrist'll freeze
Hurry up with your pictures please, I gotta make history

[Chorus: J. Cole]
It cost me a lot, my chain and my watch
They say time is money, but really it's not
If we ever go broke girl, then time is all we got
And you can't make that back, no, you can't make that back
So let's ball while we here, let's ball while we here
Like ain't no tomorrow, like ain't no next year
Drink away all our problems, make it rain with no care
Like I'll make that back, fuck it, I'll make that back, go
Ugh, nice watch (turn up)
Ugh, nice watch (I know)
Ugh, nice watch
No more Mr. Nice Guy
Hello, Mr. Nice Watch

[Verse 3: JAY-Z]
Yeah, I got a Hublot, I call it Tebow
I strap that bitch with a gator band
Y'all niggas ball half-time, y'all niggas like the Gator band
Y'all niggas need a time out
Who got these niggas all wound up?
Cocksucker, I'm 730
Y'all know where y'all niggas gonna wind up?
No more Mr. Nice Guy, hello Mr. Nice Watch
Only but a matter of time 'fore I hit yall niggas with a nice shot
Y'all niggas better not call the law
Get no blood on my Audemar
Meaning y'all better not waste my time
When y'all ready I take you all to war
Meanwhile I'm just chopping off doors
Put the front on the back, cause I'm back and forth
Put the front on the back of the 'Bach like a boss
So I'm fronting on niggas when I'm backing off
What up, Cole? It's your time, let's these niggas know
Adjust your Rollie on these motherfucking hoes
Whenever you ready, go

[Outro: J. Cole]
It cost me a lot, my chain and my watch
If we ever go broke girl, then time is all we got
(Ugh, nice watch)

J. Cole

Jermaine Lamarr Cole (b. January 28th, 1985), better known as J. Cole, is a rapper and producer who was born in Frankfurt, Germany and raised in Fayetteville, North Carolina. He gained a passion for rap at a young age and first went by the names Blaza and Therapist (the latter was given to him by Bomb Sheltah, a respected rap group from Fayetteville) before settling on his own name.

He first started getting recognition in 2007 with the release of his debut mixtape The Come Up. First, after a failed attempt to share a CD of his with Jay-Z, it would later be Hov, that would come to his attention after he heard Cole’s song “Lights Please”, Jay-Z would go on to make J. Cole his first signing to his then newly formed record label, Roc Nation, in 2009.

Since then he has become one of the biggest names of the “new school” era, with the release of five platinum certified albums. His debut release Cole The Sideline Story defied industry expectations by selling over 200,000 copies in its first week without a top 40 hit single at the time and his sophomore Born Sinner, saw him go head-to-head with Kanye West in a now iconic sales battle in Hip-Hop. Before this, Cole released two projects that would eventually become his Truly Yourz series, the third project debuted on the deluxe edition of Born Sinner.