Released: February 12, 1990

Songwriter: MC Hammer

Producer: James Earley Felton C. Pilate II MC Hammer

Brothers and sisters
The pride is back

Black is black
I'm black and I'm proud
You can't take that
Don't want to
Say it loud
Black is black
Brothers and sisters
So we brought it back

You feel inferior
You wanna be superior
You imitate the man
Who don't wanna be dead, ya
Step to the left
Look at yourself
You are you and nobody else
Your skin is black
A different shade of brown
Your tin is too hot
So I will bring it down
Can change your voice
And where you live at
But the bottom line is, brother
Black is black

Black is black
I'm black and I'm proud
You can't take that
Don't want to
Say it loud
Black is black
Brothers and sisters
So we brought it back

The picture is clear
You got a lot of fear
Of bein' a black brother
But we're in here
Don't run and hide
Do you have pride
Of bein' proud about it
And the inside
Of you
My point of view
Real black brothers
Are very few
Brown's just a black one
Black's just a brown one
Not just a white one
When we're killin' off the black one

Black is black
I'm black and I'm proud
You can't take that
Don't want to
Say it loud
Black is black
Brothers and sisters
So we brought it back

Your [?] made more
It used to be short
So listen up to another black report
Old town, city of the black
We got the [?]
And it's like that
You got promoted
Your head got [?]
You started sweatin', brother
And you know it
It doesn't matter 'bout the [?]
The bottom line is, brother
Black is black

Black is black
I'm black and I'm proud
You can't take that
Don't want to
Say it loud
Black is black
Brothers and sisters
So we brought it back

Don't be silly
Don't be a jackass
You are not a white man
But just a kid
Ask me questions
You get answers
Beat that brother
Sweatin' like cancer
Malcolm one
And [?]
Yeah, brothers
They were together
It doesn't matter where you're from or at
The bottom line is, brother
Black is black

Black is black
I'm black and I'm proud
You can't take that
Don't want to
Say it loud
Black is black
Brothers and sisters
So we brought it back

Say it loud
I'm black and I'm proud
Say it loud
I'm black and I'm proud
Say it loud
I'm black and I'm proud
Say it loud
I'm black and I'm proud
Say it

Black is black
I'm black and I'm proud
You can't take that
Don't want to
Say it loud
Black is black
Brothers and sisters
So we brought it back

Man you're in the music biz
Here's a little pop quiz
You know how to dance
But do you dig it
[?] while you're talkin'
You're talkin' about me
What are you doin'
For our community
Little kids
That's lookin' up to you
They wanna grow up
And be like ya
[?]
In your spare time
Their skin is colored black
It's for a life time

Black is black
I'm black and I'm proud
You can't take that
Don't want to
Say it loud
Black is black
Brothers and sisters
So we brought it back

Say it loud
I'm black and I'm proud
Say it loud
I'm black and I'm proud
Say it loud
I'm black and I'm proud

MC Hammer

Stanley Kirk Burrell (born 30 March 1962), better known by his stage name MC Hammer, is an American rapper, dancer, entrepreneur, spokesman and occasional actor from Oakland, California. He had his greatest commercial success and popularity from the late 1980s until the late 1990s. Remembered for his rapid rise to fame, Hammer is known for his hit records (such as “U Can’t Touch This” and “2 Legit 2 Quit”), flashy dance movements, choreography and his trademark Hammer pants. Hammer’s superstar-status and entertaining showmanship made him a household name and Hip-Hop icon. He has sold more than fifty million records worldwide.

A multi-award winner, MC Hammer is considered a pioneer and innovator of pop rap, and is the first Hip-Hop artist to achieve diamond status for an album. Hammer was later considered a sellout due in part to overexposure as an entertainer, and as a result of being too “commercial” when Rap was “hardcore”, then his image later becoming increasingly “gritty” to once again adapt to the ever-changing landscape of rap. Burrell became a preacher during the late 1990s with a Christian ministry program called MC Hammer and Friends. Additionally, he starred in a Saturday morning cartoon called Hammerman in 1991 and was executive producer of his own reality show called Hammertime which aired during the summer of 2009. Prior to becoming ordained, Hammer signed to Suge Knight’s Death Row Records in 1995.

Throughout his career, Hammer has managed his own recording business. As a result, he has created and produced his own acts including Oaktown’s 3.5.7, Common Unity, Special Generation, Analise, One Cause One Effect, Teabag, Dom Kimberley, Geeman, DRS, Pleasure Ellis, B Angie B, Stooge Playaz, Ho Frat Hoo! and Wee Wee, among others. A part of additional record labels, he has collaborated and has been associated with 2Pac, Teddy Riley, Felton Pilate, Tha Dogg Pound, The Whole 9, Deion Sanders, and Big Daddy Kane, as well as others.