Dirty Hit is an independent record label based in London , UK. It was founded in 2009 by Jamie Oborne, Brian Smith and former England footballer, Ugo Ehiogu. The label is home to a few popular and up-and-coming artists, mainly of the alternative genre, but more artists have been signed recently such as Just Banco. Some artists on the label include, The 1975, Wolf Alice, Pale Waves, Superfood, The Japanese House, No Rome, Ben Khan.