Loverance is an California-based rapper and singer most known for the song “UP!” in 2012. According to an interview with guest feature IamSu!, the song was originally his, but he passed it on to someone else on his label (which was Loverance) due to the songs crude lyrics. The song was pretty successful, ranking at number 46 on the Billboard Hot 100 and number 2 on the rap charts. It even spawned a remix featuring artists such as 50 Cent, Nelly and YG, and according to several hip-hop sites, “put the Bay back on the map”.