OVO (October’s Very Own) Sound is a Toronto-based record label founded in 2012 by hip hop singer Drake, Oliver El-Khatib, and producer Noah “40” Shebib.
The label has in its own roster both affirmed artists and rising stars, such as PARTYNEXTDOOR, dvsn, Majid Jordan, Roy Woods, OB O'Brien, Plaza, and Baka, as well as producers like Boi-1da, Nineteen85, and T-Minus.