Promise
Promise
Promise is a crafter of the creative and an architect of the original. He pioneers beyond the mainstream and remains firm in exactly who he is, consequently carving out a space that sits between hip hop and soul, ballad and rap. He vocalizes the unfiltered normalcy of his everyday thoughts, delivering to listeners a message of life and love that is at last separated from the “shoulds” and “oughts” of the music industry. His latest EP TellAVision does exactly this, packaging blends of beats, rhythms, and melodies unique only to Promise himself, and painting a vision of a new generation that will be freed from the pressures of pop culture, and redefined by something that is better and altogether more worthy.
Promise grew up in Toronto, Canada under the influence of a ballroom dancing father and a home filled with vibes of soul and funk. This environment, along with a childhood of rhyme battles and creative writing, fostered a deep and distinct love for words and music in Promise, pushing talent into his very bones before even being conscious of it. It wasn’t until one particular high school lunch break, when he and his friends were freestyling to pass the time, when Promise was approached by a cafeteria worker who told him that his rhymes were, frankly, inspiring.
“That’s when I started crafting music. I stopped thinking about what would please the crowds or what would make me sound like a star, and started thinking about how to create something that was actually worth listening to, that was actually good in its essence,” he reflects.