88rising

Released: September 27, 2018

Featuring: NIKI

Songwriter: Ainslie Wills Bram Inscore Jessica Nitties NIKI

Producer: Henry Fong

[Verse 1: NIKI]
Every time I turn my head
Lovers kissin' everywhere
Fingers runnin' down their thigh
They're just livin' the lie
Love is nothing but a Cowboy
Shootin' up one life at a time
I'm just trying to nurse this cold heart
This cold heart of mine

[Chorus: NIKI]
Every day, I put my Warpaint on
I'm a warrior, I find another one
Step aside, I'm moving through
All by myself, I don't need you
Warrior, I put my Warpaint on

[Post-Chorus: NIKI]
Step aside, I'm moving through
All by myself, I don't need you
Warrior, I put my Warpaint on

[Verse 2: NIKI]
People like to call me cynical
Pessimistic when it comes to love
I'm not lookin' for a fucking miracle
I'm just lookin' for a sweeter drug
Love is nothing but a Cowboy
Shootin' up one life at a time
I'm just trying to nurse this cold heart
This cold heart of mine

[Chorus: NIKI]
Every day, I put my Warpaint on
I'm a warrior, I find another one
Step aside, I'm moving through
All by myself, I don't need you
Warrior, I put my Warpaint on

88rising is a mass media/production company based in New York founded by former Vice reporter Sean Miyashiro on the premise of promoting and working with up-and-coming Asian/Asian-American artists. He explained to

There is no definitive media brand that represents and celebrates Asian culture, especially for millennials and young people… The big thing for us is that there’s four billion Asian people. There’s two billion millennials between 16 to 34. They’ve been waiting for a media brand that speaks to their taste, but also celebrates and communicates that to people outside of Asia. That’s what we’re doing. We want to not just cover culture, but we want to create it. We want to create big moments.

Before the rise of 88rising, the company only focuses on music video production and direction, especially with another collaborative artist label CXSHXNLY, which is also founded by Sean. But after the success of 88, Sean decided to merge two separated label/company into one, making 88rising a mass media company.

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