The HustlerLL Cool J

LL Cool J

Deriving his name from the statement “Ladies Love Cool James,” LL Cool J became a superstar rapper after his Def Jam debut in 1984. He mixed a hardcore hip-hop style from songs like “I’m Bad” with R&B style on songs like “I Need Love,” which led him to multi-platinum success and several awards. He would later venture into movies and television, write several books, and start different business ventures.

Born January 14, 1968, Queens, New York native James Todd Smith began rapping at the age of nine and started to seriously pursue rapping when he was 16 years old after his grandfather bought him music equipment, which he used to create a demo tape that was sent to numerous labels. He was signed by upstart independent label Def Jam, working with founders Russell Simmons and Rick Rubin to release his debut single “I Need a Beat” in 1984, which sold over 100,000 copies. This success helped Def Jam secure a distribution deal with Columbia Records.

LL released his debut album Radio in 1985, which achieved platinum status with help from the hit singles “I Can’t Live Without My Radio” and “Rock the Bells.” After working exclusively with Rick Rubin on his debut, LL worked with the West Coast production crew L.A. Posse on his second album Bigger and Deffer, released in 1987. The album featured two of LL’s signature the hard-edged “I’m Bad” and the “rap ballad” “I Need Love,” which was a Top 20 pop hit, helping the album achieve double platinum status.