Released: February 12, 2013

Songwriter: J. Cole

Producer: J. Cole

[Intro: J. Cole]
Tick
This is for my niggas in the fourth quarter
Just watching that clock tick. Yeah

[Verse 1: J. Cole]
You said, "at what point do you start seeing bread?
Been out hustling for years, shoe box right under my bed
I move the work out my momma’s house, got me a little old crib
I always fantasize if I had went to college instead
Would I be happily married instead of broke and unwed?
My nigga made a major move I said I hope for the best
I told my sister as I kissed her cheek I’m better off dead
Fucking with this white, it’s all been downhill like a sled
Now listen, I understand they say you make your own bed
But tell me who supplied these sheets with this cheap ass thread
In denial about the feds, he can’t see past bread
Now do exactly what the man in the ski mask says, okay?
These are the times, survival my only crime
I gotta be on my grind, a lot of my homies gone
Inside of me Lord I know, it’s a lie that we gon' be fine
But momma I’m tired of crying, just lie to me one more time"

[Hook]
Cause it’s crunch time
Cause it’s crunch time
Shit real man
A nigga got bills man it’s crunch time

Shit real man a nigga got bills

[Verse 2: J Cole]
Look, scavenge these records of these days MP3’s
Looking for the samples to put a nigga on MTV’s
This is for nigga’s with empty dreams and empty jeans
Still holding on to the word maybe
Cause this 9 to 5 shit is driving you stir crazy
Coming home tired just to hear it from your lady
Hollering about your baby, need this and need that
And all you want is peace and quiet
Maybe some feedback, on these raps
Cause labels ain’t hollering, and niggas ain't downloading
Nobody see your vision, they walking around blindfolded
All this time holding on to possibilities
You step outside, you smoke a blunt and then you feel the breeze
Fuck what they talking, it ain’t like life come often
Only thing worse than death is a regret filled coffin
So try before you die or always wonder what if?
I thank the lord for this wonderful gift
Looking for strength in this crunch time

[Hook]
Looking for strength in the crunch time
This shit real dawg a nigga got bills dawg
It’s crunch time, yeah nigga it’s crunch time
This shit real dawg a nigga got bills dawg

[Outro: J. Cole]
I feel your pain nigga trust me
For all my nigga’s out there still trying to get it
Few nigga’s I know, few nigga’s I don’t know

Shout out to my nigga FilthE
Nervous Reck
Shout out to Marcus
My nigga I forgive you for all that shit you said
I understand my nigga
Still love. Yeah

J. Cole

Jermaine Lamarr Cole (b. January 28th, 1985), better known as J. Cole, is a rapper and producer who was born in Frankfurt, Germany and raised in Fayetteville, North Carolina. He gained a passion for rap at a young age and first went by the names Blaza and Therapist (the latter was given to him by Bomb Sheltah, a respected rap group from Fayetteville) before settling on his own name.

He first started getting recognition in 2007 with the release of his debut mixtape The Come Up. First, after a failed attempt to share a CD of his with Jay-Z, it would later be Hov, that would come to his attention after he heard Cole’s song “Lights Please”, Jay-Z would go on to make J. Cole his first signing to his then newly formed record label, Roc Nation, in 2009.

Since then he has become one of the biggest names of the “new school” era, with the release of five platinum certified albums. His debut release Cole The Sideline Story defied industry expectations by selling over 200,000 copies in its first week without a top 40 hit single at the time and his sophomore Born Sinner, saw him go head-to-head with Kanye West in a now iconic sales battle in Hip-Hop. Before this, Cole released two projects that would eventually become his Truly Yourz series, the third project debuted on the deluxe edition of Born Sinner.