Released: September 5, 2008

Songwriter: LL Cool J Dame Grease

Producer: Dame Grease Music Mystro

[LL Cool J]
It's all real talk baby
No question, uhh

[Chorus]
When I do, what I do, there's no competition
I'm number one, uhh, you're only a customer
When it comes to the paper we chasin
Homey I stay with some - when you walkin in the presence of hustlers
When the whips come out, you know just what I'm 'bout
I'm havin fun, uhh, you're only a customer
And the ice that I rock is oh so hot
You should get you some - when you walkin in the presence of hustlers

[LL Cool J]
First of all, I switched the protocol
Been teachin 'em how to ball since Mike went "Off the Wall"
And furthermore, I'm a hustler to the core
I give you what you need, proceed to keep it raw
Your choice, you can live or die, either or
Have them candles and flowers by that bodega store
Life's about choices so choose homeboy
50 told me L, time to bring out the toys
So it's Lambs and Maseratis, hotties with hard bodies
Ridin on Ducatis, toast to afterparty poppin
Cause my joint's rockin, all the heads boppin
You know the apple's ridin, that's why the D's watchin

[Chorus]

[LL Cool J]
I rock from party to party, backyard to yard
Ask around God~! They tell you L goin hard
I got my mojo back, I'm seein mo' dough black
My face on promo wraps, I'm seein fo' mo' plaques
The way the paper stack, I'm okay with that
She's so smart in my lap, she's a brainiac
We roll around in the sack, laugh and spillin the 'gnac
I'm the dog killin the cat, ignorin the jack
This is flawless rap, you can't call this whack
Where the ballers at? Go 'head, throw up a stack
This is simply facts, I got the gift to mack
I take this to the max, what'chu know about that?

[Chorus]

LL Cool J

Deriving his name from the statement “Ladies Love Cool James,” LL Cool J became a superstar rapper after his Def Jam debut in 1984. He mixed a hardcore hip-hop style from songs like “I’m Bad” with R&B style on songs like “I Need Love,” which led him to multi-platinum success and several awards. He would later venture into movies and television, write several books, and start different business ventures.

Born January 14, 1968, Queens, New York native James Todd Smith began rapping at the age of nine and started to seriously pursue rapping when he was 16 years old after his grandfather bought him music equipment, which he used to create a demo tape that was sent to numerous labels. He was signed by upstart independent label Def Jam, working with founders Russell Simmons and Rick Rubin to release his debut single “I Need a Beat” in 1984, which sold over 100,000 copies. This success helped Def Jam secure a distribution deal with Columbia Records.

LL released his debut album Radio in 1985, which achieved platinum status with help from the hit singles “I Can’t Live Without My Radio” and “Rock the Bells.” After working exclusively with Rick Rubin on his debut, LL worked with the West Coast production crew L.A. Posse on his second album Bigger and Deffer, released in 1987. The album featured two of LL’s signature the hard-edged “I’m Bad” and the “rap ballad” “I Need Love,” which was a Top 20 pop hit, helping the album achieve double platinum status.