Released: August 31, 2018

Songwriter: Paul Rosenberg Eminem

Producer: Eminem

[Skit: Paul Rosenberg]
Hey Em, It's Paul. Umm, I listened to the new album. Umm, are you really gonna just reply to everybody who you don't like what they have to say, uh, about you or the stuff you're working on? I mean, I don't know if that's really a great idea, it's-it's like, what's next? Kamikaze 2, the album where you reply to everybody who didn't like the album that you made replying to everybody that didn't like the previous album? It's a slippery slope. I-I don't know if it's a really good idea. Umm, anyway, hit me back.

Paul Rosenberg

Famously known for being Eminem’s manager and bringing Kendrick Lamar to Dr. Dre attention, Paul also occupied throughout time the association role with many artists ranging from Hip Hop artists like Danny Brown, Action Bronson to popular Punk band Blink-182.

Following The Slim Shady LP’s release, Paul had the good idea of co-founding a subsidiary label within Interscope’s reign alongside Eminem by recruiting many artists, of which 50 Cent was notoriously the most successful.

After drug addiction problems and a mediocre entry to the musical portfolio of Shady after the already badly received Encore, the label reconcentrated their efforts on bringing lyricism to the forefront via the Shady 2.0 roster.