One day I was sitting at home relaxing and the phone rang. The voice on the other end was a high pitched fast talking young man. He was nervous but sincere. He said, "MC Hammer I can sing and I need you to hear me." I replied, "Who is this? And how did U get my home number?" He said, "My name is Pleasure, I live in Wichita, Kansas, and I was wondering if U would help me with my dream of becoming a recording star." I was impressed with his ability to hustle up my home number (now that's resourceful!). I told Pleasure to send me his demo and I would get back to him after I've heard it.

Well, I got the demo in the mail and I like what I heard. He was raw, and needed grooming and artist development but I saw and heard a diamond in the rough. Although at the time I was concentrating on my ministry, I new I could provide Pleasure the artist development and leadership he needed. So I sent him a plane ticket and moved him to California and began the process.

To my surprise Pleasure was a tireless pupil. He would work hard on the dances and he would rehearse and sing all day long. Each year he got better and better at comprehending the art of recording and performing. I took him around the world with me and put him on stage in front of hundreds of thousands. He became infallible. The crowds in every country loved him! He has that special "it." He is ready and now I will introduce him to the world. He has a heart for the people and his songs will move U. I will soon release his album, "The Pleasure Principle".

His journey begins this week as he is co-featured on the video for the song "Get2NOU", from The Look3X digital music project. I am elated and filled will joy to watch the launch of an artist that has so much to give to the world. I give U, "Pleasure Ellis"!!!

MC Hammer

Stanley Kirk Burrell (born 30 March 1962), better known by his stage name MC Hammer, is an American rapper, dancer, entrepreneur, spokesman and occasional actor from Oakland, California. He had his greatest commercial success and popularity from the late 1980s until the late 1990s. Remembered for his rapid rise to fame, Hammer is known for his hit records (such as “U Can’t Touch This” and “2 Legit 2 Quit”), flashy dance movements, choreography and his trademark Hammer pants. Hammer’s superstar-status and entertaining showmanship made him a household name and Hip-Hop icon. He has sold more than fifty million records worldwide.

A multi-award winner, MC Hammer is considered a pioneer and innovator of pop rap, and is the first Hip-Hop artist to achieve diamond status for an album. Hammer was later considered a sellout due in part to overexposure as an entertainer, and as a result of being too “commercial” when Rap was “hardcore”, then his image later becoming increasingly “gritty” to once again adapt to the ever-changing landscape of rap. Burrell became a preacher during the late 1990s with a Christian ministry program called MC Hammer and Friends. Additionally, he starred in a Saturday morning cartoon called Hammerman in 1991 and was executive producer of his own reality show called Hammertime which aired during the summer of 2009. Prior to becoming ordained, Hammer signed to Suge Knight’s Death Row Records in 1995.

Throughout his career, Hammer has managed his own recording business. As a result, he has created and produced his own acts including Oaktown’s 3.5.7, Common Unity, Special Generation, Analise, One Cause One Effect, Teabag, Dom Kimberley, Geeman, DRS, Pleasure Ellis, B Angie B, Stooge Playaz, Ho Frat Hoo! and Wee Wee, among others. A part of additional record labels, he has collaborated and has been associated with 2Pac, Teddy Riley, Felton Pilate, Tha Dogg Pound, The Whole 9, Deion Sanders, and Big Daddy Kane, as well as others.