Released: November 16, 1966

Songwriter: Smokey Robinson

Producer: Smokey Robinson

[Verse 1]
Keep it up
And you're gonna lose me
Keep it up, keep it up, keep it up
And I'm gonna leave
Keep it up and the lips that are warm for now will be cold (So cold)
Keep it up and the love that is young for you now will be old (Old)
Keep on abusing me
And you'll be losing me

[Verse 2]
Keep it up, ooh
And you'll be sorry
Keep it up, keep it up, keep it up, ooh
And you'll be blue
Keep it up and my eyes will go seeking to find me another (Another)
Keep it up and I'll give all the love that I have to some other (Some other)
Keep on abusing me
And you'll be losing me

[Break]
Keep it up, ooh
Keep it up, ooh

[Verse 3]
Keep it up
And the things I overlook now will be unforgiving (Unforgiving)
Keep it up
And you'll find out how lonely a life you'll be living
Keep on abusing me
And you'll be losing me

[Outro]
Keep it up and you'll be losing me
If you hurt me anymore (Losing me)
Keep it up and you'll be losing me
And that's for ...

Martha Reeves & The Vandellas

Martha Rose Reeves (July 18, 1941 -) was born in Eufaula, AL and is a retired American R&B and pop singer, and the lead singer in the Motown group, Martha and the Vandellas. That group recorded over a dozen hit singles in the 1960s.

Reeves learned to sing in her grandfather’s church and got her big break when she and her backups were chosen to sing backup on a 1963 Marvin Gaye record. They were almost immediately signed to a record deal, renamed “Martha and the Vandellas” and set to work recording hits. The group fell apart because of drug abuse and did their final performance in Detroit in 1972. One of their songs, “Nowhere to Run” got a second life in the 1987 Robin Williams movie, Good Morning Vietnam.

The group was inducted into the Rock and Roll Hall of Fame in 1995.